Privacy Policy

Primo Diamond Hong Kong Ltd.
(“Primo Diamond”)
Primo Diamond is committed to protecting the privacy and security of the Personal Data (as defined hereunder) provided by our customers and users of the Site. This Policy sets out the measures adopted by Primo Diamond in the collection and use of the Personal Data in compliance with the Personal Data (Privacy) Ordinance, Cap. 486 of the Laws of Hong Kong.
Please read this Policy carefully. By accessing or browsing the Site, viewing or obtaining information therefrom, or by using the Services, you acknowledge that you have read, understood and agreed to abide by the terms and conditions set out in this Policy.

A. Definitions

The following terms shall have the respective meanings specified below unless the context otherwise requires:-The terms “user” or “users” contained herein refer to all individuals and/or entities using the Site at any time for any reason or purpose.

  • “Services” means the services provided by Primo Diamond to customers and/or users of the Site including without limitation (i) provision of information related to jewelry design and/or bridal services, either through the Site or otherwise; (ii) retail and tailor made services for jewelries, wedding gifts and other related products; (iii) consultancy services relating to jewelry design and/or bridal services; (iv) circulation of promotional information and/or information of related services; and (v) provision of after-sale and maintenance services to customers of Primo Diamond’s products aforementioned. Primo Diamond reserves the right to make changes to the scope and contents of the Services from time to time upon appropriate notice
  • “Site” means the website developed, owned and/or operated by Primo Diamond and/or its affiliate(s).

The terms “user” or “users” contained herein refer to all individuals and/or entities using the Site at any time for any reason or purpose.

B. Collection of Personal Data and the Purposes

Primo Diamond may collect personal information of the customers and/or users of the Site such as residential address, email address, phone number, date of birth, gender and other personally identifiable information (collectively referred to herein as the “Personal Data”) for the following purposes (collectively, the “Purposes”):

  • provision of the Services to the customers and/or users of the Site;
  • communications with the customers and/or users of the Site;
  • confirmation of orders from the customers;
  • verification of personal particulars of the customers;
  • handling of enquiries, requests and complaints from the customers and/or users of the Site;
  • circulation of direct marketing and advertising materials of promotions, campaigns and/or other related services, whether provided by Primo Diamond, its affiliate(s), business partners or any other third parties, to the customers and/or users of the Site;
C. Storage and Processing of Personal Data

All Personal Data collected from customers or users will be held by Primo Diamond with in strict confidence. Only authorised staff will be permitted to view, use and/or edit the Personal Data on a “need-to-know” basis. Save and except for the circumstances stipulated under Section D below, no disclosure will be made by Primo Diamond to any third parties without customers’ or users’ prior consent in writing.
A customer having placed and confirmed an order with Primo Diamond will receive an order number printed on the receipt issued by Primo Diamond, the customer shall keep the order number and the receipt in safe custody and shall not share the same with any third party to avoid any leakage of his/her Personal Data. Primo Diamond will maintain confidentiality and security of the Personal Data in the course of storage and processing; however, Primo Diamond shall not be liable for the leakage of the Personal Data for reasons not attributable to Primo Diamond, its affiliate(s), directors, officers, employees, agents and/or assigns.

D. Disclosure and Transfer of Personal Data

Subject to the provisions stipulated under this Policy, Primo Diamond may disclose and/or transfer the Personal Data to the following parties under the circumstances which are set out below:

  • Primo Diamond’s directors, officers, employees, representatives or agents, on a “need-to-know” basis in carrying out the Purposes, provided that they shall abide by the confidentiality obligation contained herein; and
  • any competent authorities in Hong Kong or other jurisdictions in compliance with the applicable laws and regulations, including without limitation court orders and other court proceedings.
E. Direct MarketingPrimo

Diamond, its affiliate(s) and/or business partners may from time to time circulate or distribute newsletters, marketing and advertising materials related to the Services (whether provided by Primo Diamond, its affiliate(s) and/or business partners) by using customers’ or users’ Personal Data for direct marketing purpose. We will obtain customers’ or users’ consent in writing before the circulation or distribution of the said materials (consent may be by an indication of “no objection” by the customer or user).
If you do not want to receive any marketing materials from us, you may in any time opt-out free-of-charge by choosing the “unsubscribe link” contained in the direct marketing materials received.

F. Use of Cookies

To facilitate and customize users’ experience with the Site, Primo Diamond will record users’ visits to the Site by collecting and storing information such as domain name, server, address in the “cookies”; such data collected through cookies, if any, will not be disclosed to any unauthorised parties save and except in the circumstances as set out in Section D.

G. Third Party Websites

Third Party Websites

H. Changes to this Policy

Primo Diamond reserves the right to revise this Policy from time to time at its sole discretion. Any changes to this Policy will become effective upon reasonable notice on the Site. By continuing to use the Site and/or the Services following the posting of the revised policy, the user or customer will be deemed to have agreed to such changes.

I. Access and Correction of Personal Data

Each customer shall have the right to access and make corrections to the Personal Data provided by such customer to and held by Primo Diamond. If you have any questions or concerns, you may contact Primo Diamond’s Personal Data Management Officer anytime at by e-mail. Primo Diamond may charge a reasonable fee for the processing of any data access

Last update:
23rd August 2016


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